what strategy & campaign content press kit/ photo / video / artwork/ merchandise/ visuals
who
bands/record labels/bookers/promoters/managements
why
The music landscape has changed. Nothing new. As a band / musician you have to be everywhere. (social, music/streaming platforms) And then you become 1 of the many and lost.
In addition to the music, storytelling, art work, social media, content, ... are becoming increasingly important, more creative, more challenging.